At our office there sits a skilled photographer, named Claudia Dons. After many years of experience and with a growing customer base, it was time to refresh the logo and visual identity of her brand. In collaboration with Claudia Dons and many different logo proposals, we became inspired by a so called “finder” to use in her logo. We chose to use a”cross” as this is what a photographer sees through his camera, similar to the “crosshairs” inside the camera. After a review of possible designs we chose the above.
A visual identity in todays world both for online and offline, is extremely important. A logo must be used properly and Claudia Dons got many different sizes of the logo for use on social media. We found one of the many images that help support a mood and style in her brand and identity. We used often this picture as the background on the various pages and social media.
Claudia Dons is social …
Claudia Dons is social, or more importantly is on social media. Today, as a company or freelancers it is not enough to only be active on one social media. There are a lot of different social media platforms, suitable for promoting yourselves. We created a social media strategy which is aligned with the company and its clients to optimize Claudia Dons Photography online: Google+, Twitter, Facebook page, Instagram, Vimeo, Youtube, LinkedIn, and Flickr. You can see some of her profiles pictured below.