New visual identity
YourPartner is a construction company that leases labour and work to other companies or contractors.
They came to us with 4 different logos they had used. These various versions of their logo and it was not consistent throughout their brand. Our task was to create and re-design the logo which was a more suitable representation of the company. Keeping some elements from the old we did this and changed the visuals to a new shade of blue. It was very important to them to keep blue colour as it is easy to see on a construction site and they had the colour a part of their brand already however we chose a darker, more mature shade for the new logo and visual identity.
We created a entire paper-line: from letters, envelopes (using the blue inside) and the new logo and information on the outside as well as their business cards.
We were also asked to design christmas cards for the company as you can see to the left.
Your Partner are still loyal clients who come back to us whenever they need logos places on new materials or need any marketing materials made.
We also photographed their uniforms and such as overalls, jumpers, trousers, t-shirts and well as helmets and water bottles. Then edited them and placed the logo so that Your Partner could get the logo printed in the correct are on the uniform. This is for when Your Partner employees are on a construction site with other companies it is easy to see who works for Your partner instantly and is a good way to market the company.
We designed a new website with much easier usability for clients than the older site. Using the same consistency in the design as the paper-line and also the clothing. The new website communicates well with their clients. Take a look at the website here.
The logo is now on staff clothing, equipment and also signs and cars.
