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United Casting


New visual identity


United Casting is a Casting agency in Copenhagen. They hold castings for many different clients and has diverse tasks within films, TV series, entertainment programs and commercials.

They came to our sister company MacGeni for technical support. After some support United Casting also mentioned they were having issues with their website. Another designer has created a layout but after talking to us they decided they would like us to create a new site instead.

So our task was not only to design a new website but also to create a logo, visual identity, paper-line that all communicates well with their clients.

United Casting is still a client, as part of a service we do for the company, we update and post the casting calls and posts about new tv series and any other content they would like to share in their news feed. Every post on the website is automatically posted on their social media pages also. Have a look at the website here.


Since the new site United Casting has had a much better response to their casting posts and also more likes and shares on social media.

Project Images